your next client could find you at 2am.
will they hear from you?
A beginner’s guide to setting up email systems that welcome, nurture, and sell — automatically.
Here’s the thing about email marketing
Instagram is unpredictable. The algorithm changes, accounts get hacked, and you can spend an hour on a post that reaches 200 people.
Your email list? You own it. And when someone joins it, they’ve actually said “yes, I want to hear from you”.
Once it's set up, it quietly works in the background — welcoming new subscribers, nurturing relationships, even making sales — without you having to lift a finger.
This course shows you how to get there.
what you’ll walk away with:
→ Your Flodesk account set up correctly from the start
→ An opt-in form live on your website and one linked from Instagram
→ A welcome email that goes out automatically when someone subscribes
→ 5 done-for-you email templates ready to customize and send
→ A workflow running on autopilot — so you can focus on the work you actually love
hi! I’m sally.
I design and letterpress print wedding invitations — and before that, I worked as an email marketer at Hallmark Cards.
The thing I wish someone had told me earlier is that you don't have to be constantly creating new content to make sales. Set up a few email sequences once, and they're just running — welcoming new subscribers, building trust, even sales — while you're printing, hiking, or completely offline.
This course is the starting point I would’ve wanted.
Q & A
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Nope — we set everything up together. You can start a free trial and follow right along.
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Yes. We start from scratch. No jargon, no overwhelm.
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You'll still get a lot out of it — especially the workflow setup and the done-for-you templates.
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Instant, lifetime access. A confirmation email lands in your inbox right away.
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Send me an email and I’ll get back to you in 1-2 business days.
